Week 6 BOC: Market Analysis

V. Market Analysis

Our company provides a video production service. This service will fill the needs of companies and individuals alike. There is a high demand, especially in this economic downturn, for advertising. Our company will meet that demand with quick, high quality, broadcast-ready and inexpensive high definition videos.

We will draw our customers from the Las Vegas valley. Since we will be based out of the Las Vegas area, this will be where we will conduct most of our business. Since we are locally based, we can build and maintain relationships a lot more easily than if we were based out of another portion of the state or even another portion of the country.

I believe that if we are located in the Summerlin area we will be able to get the greatest amount of business. It is approximately half way between North Las Vegas and Henderson so we can travel to either end or stay in Summerlin to obtain business. If we were to be based out of Henderson or North Las Vegas, we would have to travel further to get to our other customers. Having a central location helps us get to our customers faster or, in some cases, alleviates the amount of driving our customers will have to do in order to get to us.

BOC: Identifying Competitors

Aardvark Video & Media Productions

AMG Studio

Atomic Television

Driftwood Entertainment

808 Post & Production, Inc

First Call Productions, LLC

Goodwyn Productions

Raven Productions

Spectra Video Productions

702 Productions

Bipolar Media LLC

DK Productions, Inc.

Hot Shots Productions

DAV Productions

Mr. Camera, INC.

702 Productions

http://www.702productions.tv/

            703 Productions’ services include HD production, HD production, multi-camera production, producing, crewing & staffing services, film production, video editing, dvd authoring, live event production, media encoding, live show directing, film & digital still photography, dvd duplication, studio rental.

They will compete with me because my company is geared towards full HD video production from pre to post. We would offer dvd authoring, media encoding and live event productions as well.

DAV Productions

http://www.davproductions.com/

            Services include advertising, PR, corporate and event production. They produce commercials, documentaries, motion graphics & animation, fundraising videos, product demos, training films, video news reels and more. For pre-production they offer concept development, budgeting, script writing, storyboarding, location scouting, shooting schedules and over all production management.  Post production services multiple HD Avid and Final Cut Pro suites, video editors, motion graphic artists and graphic designers.

            They’ll compete only in commercial, documentary and corporate event productions. They offer a few more things that my company would which would hurt my company. A possible restructure is in order.

Goodwyn Productions

http://www.goodwyn.com/

            Production services: Panasonic HPX 500 HD cameras, chrosziel matte box and filters, HD monitors, Panasonic HVX200P cameras, P2 Cards with HD capability, Mini DVCAM, Beta-SP cameras and tape, Sony D-30 Broadcast lights, complete camera and audio packages, table top studio with complete setup. Post production: final cut pro editing suite, after effects, photoshop, illustrator, sapphire plug ins for spectacular effects, music and sound effects libraries, extensive stock footage library, 24-hour editing services, studio recording room, voice over talents.

            They’ll offer more in the post production ends. They’re production services seem to be a bit less structured. They seem to just be a, “We have equipment” company. They’ll offer a little more flexibility in their production including mini DVCAM and Betacam, which I will not offer.

Atomic Television

www.Atomic-tv.com

            They are a production, broadcast, film, visual effects, multimedia company… Not entirely sure what that entails. They’re website says, “Atomic television has all you need to get your message out. From concept to completion our creative and dedicated team will be there for you! Production crews, post-production, motion graphics, equipment rentals, duplications and more!” However if I try to see the details of what they offer I am brought to a coming soon page. They seem to have a lot of studio gear and offer equipment rental.

            It seems as though they are really geared towards concerts and live events. While my company isn’t going to focus on these things they are part of our offers and these guys are some competition. Their videos look great and seem to offer a full package. These guys are nothing to look passed. Decent career route if my company goes belly up.

Week Two BOC: Website

     I have already chosen a domain name for my website for graduation and I have a working site at the moment. I just need to tweak it and get finish projects up there. Right now all I have are place holders.

     However, I wasn't sure if you wanted a website for us or for the production company we are making. Either way, I have both. The production company website is empty, but the layout has been made (for the most part) just have to change a few minor details here or there.


Personal Website: www.johniewood.com
Production Website: http://johniegwood.weebly.com/