V. Market Analysis
Our company provides a video production service. This service will fill the needs of companies and individuals alike. There is a high demand, especially in this economic downturn, for advertising. Our company will meet that demand with quick, high quality, broadcast-ready and inexpensive high definition videos.
We will draw our customers from the Las Vegas valley. Since we will be based out of the Las Vegas area, this will be where we will conduct most of our business. Since we are locally based, we can build and maintain relationships a lot more easily than if we were based out of another portion of the state or even another portion of the country.
I believe that if we are located in the Summerlin area we will be able to get the greatest amount of business. It is approximately half way between North Las Vegas and Henderson so we can travel to either end or stay in Summerlin to obtain business. If we were to be based out of Henderson or North Las Vegas, we would have to travel further to get to our other customers. Having a central location helps us get to our customers faster or, in some cases, alleviates the amount of driving our customers will have to do in order to get to us.
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