The concept of my business is to provide high quality high definition video products to clients. We will focus on creating content to the clients’ specifications. Whether it be documentaries, shorts, features, live event, commercial, or corporate videos. We will also be able to deliver products on various different ways (dvds, on the web, tapes or on hard drives). We will utilize the latest and greatest in the digital world to create our videos. We will Avid, Final Cut Pro 7, and Adobe Premiere editing suite. We will utilize adobe’s After Effects program for motion graphics and visual effect. We will run high-end professional cameras such as the JVC GYHM790 and the Sony EX1. We will also use more portable cameras depending on the shoot’s needs such as the Canon 7D, 60D and 5D MkII.
This is not new per se, but it hasn’t been around too terribly long. With the price of high definition equipment dropping rapidly, this type of business is rising. However, to ensure the quality of the product being made, one needs to have a high quality business to look to. Not the run of the mill production house.
Since the market the business will function in is the Las Vegas market (with the potential to spread to surrounding markets), the main market for the business will be casinos and other various businesses with a minor market in individual consumers such as independent filmmakers.
The majority of the business will come from businesses needing commercials, training videos, live event coverage or online media to deliver to their consumers.
The minor market my business will cater to is the individual such as independent or student filmmakers. We will offer both services and equipment rental to these types of people.
Most of my competitors are only focused on big companies. They want to make the videos for the casinos and only the people they know they can make money off of. I want to make videos for everybody and anybody. If the mom and pop store needs a commercial on a budget, I will work with that budget to an extent. I will be able to reach a wider audience with my work than that of my competitors in town.
Immediately off the bat, I want to be able to keep my business afloat. I don’t need to try and turn a profit right away. The main goal starting off is to get my abilities out there. I cannot make a profit from a market that I cannot get into.
In the long term, I would want to be able to turn a profit. Spend one thousand dollars on a project and bring in three to four times that.
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